Branded Content
We Are Knitters is a contemporary knitting brand known for its modern, DIY-focused kits and sustainable approach to fashion. The brand has elevated its presence with high-profile collaborations, including joint drops with ZARA. Their stylish, handcrafted aesthetic appeals to both beginners and experienced knitters alike. Notably, Cigarettes & Milk handled production of the commercial in New York, ensuring a polished and engaging campaign.
Client: We Are Knitters
Production Company Cigarettes & Milk
Producer Fanny Ketter
Directed by Joshua Stoker
Edited by Joshua Stoker
Director of Photography Tom Ford
1st Assistant Camera Fenn David
Stylist Alex Murphy
Production Assistant Milú García
Model Moriah Younhlee
Model Morgan Vandermaas